Olena Shum & Yulia Leshchenko | The Power Duo Behind Name & Fame Law

As Name & Fame Law marks its anniversary, Olena Shum and Yulia Leshchenko reflect on the evolution of brand protection and the growing importance of strategic intellectual property in today’s business landscape.

Olena Shum and Yulia Leshchenko are the powerhouse duo behind Name & Fame a legal and marketing agency that blends deep-rooted IP expertise with a bold, creative approach to brand growth. Drawing on their shared Ukrainian heritage and international experience, the two attorneys built their careers from scratch—twice—and emerged with a mission to empower global entrepreneurs to protect and elevate their ideas.

In their own words, here is their journey, in full voice, heart, and purpose. The full article is available on GOSS website.